Programmatic media buying utilizes advertising technology (AdTech) platforms to buy and sell online media in an automated and efficient way. A DSP can be considered the stockbroker of programmatic advertising. Just like a stockbroker buys shares from a stock exchange on behalf ofwel investors, a DSP buys inventory from an https://kosten-per-klik-cpc59146.alltdesign.com/een-onvoorziene-weergave-van-advertentie-optimalisatie-48095758